NordWear AB, a premium Swedish workwear brand, aimed to revamp its digital footprint to boost brand awareness, attract new B2B customers, and drive online sales. Their goal was to blend Scandinavian design principles with a strong digital strategy tailored for industrial buyers, HR teams, and corporate procurement managers.
We partnered with NordWear AB to deliver a cohesive digital transformation—spanning from modern web design to market intelligence, precision-targeted LinkedIn and Meta campaigns, and full-funnel email marketing automation. Each strategy was designed to scale B2B lead generation and build meaningful relationships with decision-makers in the corporate workwear space.
Outdated Digital Presence
The existing website lacked visual appeal and failed to reflect the brand’s high-quality product line and modern Scandinavian identity. There was limited information architecture, resulting in a poor user journey and low engagement.
Niche B2B Audience
NordWear AB targeted HR departments, procurement officers, and corporate buyers—audiences that are traditionally harder to reach via digital channels. Messaging and campaigns had to speak directly to professional pain points such as safety compliance, quality assurance, and long-term durability.
Ineffective Lead Generation
The brand had no reliable lead capture or nurturing funnel in place. Their prior ads and email outreach showed minimal engagement due to lack of segmentation and strategy.
Low Campaign Visibility
Ads on social platforms like Meta and LinkedIn lacked precision targeting, leading to high cost-per-click (CPC) and low ROI. Market positioning needed to be reinforced with consistent messaging and research-backed personas.
Web Design
We redesigned NordWear AB’s website with a strong focus on clarity, speed, and professionalism. The goal was to immediately establish trust and cater to B2B user behaviors.
Market Research
To align all marketing efforts with industry realities, we conducted in-depth research into the workwear and safety gear market in Scandinavia and across Europe.
LinkedIn Outreach & Ads
LinkedIn was central to our strategy given the B2B nature of NordWear’s offerings.
Meta Ads
We used Meta (Facebook & Instagram) as a supportive platform to build brand awareness and retarget interested users.
Email Marketing
A full-funnel email strategy helped NordWear capture leads, nurture them, and move them through the buyer journey.
42% Increase in Website Engagement: The new design dramatically improved time-on-site and product page views.
350+ Qualified B2B Leads Generated: Through LinkedIn and email campaigns, with a high intent-to-purchase rate.
47% Boost in Ad ROI: Lowered CPC and increased CTR through precise targeting and compelling creatives.
3X Increase in Email Open Rates: Due to improved segmentation and relevant messaging.
Stronger B2B Brand Positioning: NordWear AB is now recognized as a leading corporate workwear supplier in Sweden.
Absolutely! We create web designs that are not only visually appealing but also optimized for conversion. Our designs focus on clear navigation, professional aesthetics, and seamless user experience to enhance customer trust and engagement.
We utilize both qualitative and quantitative research methods to gather data from your target market. By analyzing competitor performance, customer behavior, and market gaps, we develop data-driven strategies to position your business ahead of the curve.
Yes, we specialize in running highly effective LinkedIn outreach campaigns. Our approach includes targeted connection strategies, personalized messaging, and content-sharing tactics that resonate with decision-makers in your industry.
We ensure that your Meta ads are crafted with compelling visuals and messaging designed to attract B2B audiences. Through precise targeting, retargeting, and performance optimization, we help increase your ROI and drive high-quality leads.
We design email marketing strategies that engage, nurture, and convert your leads into loyal customers. From personalized drip campaigns to automated follow-ups, we ensure your message is relevant and timely for maximum impact.
We take a strategic approach to web design by aligning your website’s aesthetics with your brand’s mission and values. Every design decision—from color schemes to layouts—is aimed at supporting your business goals and improving user experience.
We dive deep into industry-specific data, competitor analysis, and customer behavior patterns to provide you with actionable insights. This research allows us to develop strategies that resonate with your audience and position your brand as a leader in your field.
Yes! We create tailored Meta Ads campaigns that are optimized for lead generation and conversion. From crafting compelling ad creatives to managing audience segmentation, our campaigns are designed to deliver measurable results for your B2B business.
We run targeted LinkedIn Ads that speak directly to your ideal clients. With customized messaging, advanced targeting options, and strategic campaign optimization, we ensure your ads are reaching the right audience and delivering quality leads.
By using best practices for email list segmentation, personalization, and content optimization, we help improve open rates and drive more engagement. Our email strategies are designed to deliver the right message to the right audience, every time.
NordWear AB, Sweden
Web Design, Market Research, Linkedin Outreach & Ads, Meta Ads, Email Marketing
E-commerce
19 July, 2024
Ongoing
Our team will answer all your questions. we ensure a quick response.
